About us / A family-made idea
Three daughters.One very persistent request.
Zeus Joos started in our family, with three daughters under 12 and a mom who's a former Division I swimmer. We thought we knew endurance. Then our kids launched a campaign for something to drink besides water and milk.
It started at the drinks table- D1
- A swimmer turned mom.
A whole new endurance sport. - 3daughters
- All under 12.
All with opinions. - 1family
- We made it together.
Everyone got a say.
01 The drink dilemma
Something besides
water and milk.
When Mom was diagnosed with type 1 diabetes, we started looking at our everyday choices with fresh eyes. With a history of type 2 in our family too, finding alternatives to sugary drinks felt especially personal. At birthday parties and sporting events, we kept running into the same situation: the drinks our kids wanted were loaded with sugar. Our girls loved the sweetness and joining in, but not the wired-then-wiped-out feeling afterward.
Platinum Club
committed picky eater.VIP
02 The beige-food years
Picky eaters.
Very loyal customers.
Meanwhile, back at home, we were navigating the beloved beige-food phase. If white bread had a loyalty program, our kids would have platinum status. Getting enough protein and vitamins into their day sometimes felt like a second full-time job.
We wanted a drink our girls would be excited about and we could feel good about giving them. When we couldn't find the right fit, we decided to make it ourselves. Preferably before the next round of beverage negotiations.
03 A whole-family project
Everyone had
a say.
Zeus Joos became our whole-family project. Together, we researched ingredients, developed the recipe, dreamed up the design and planned how to bring it into the world. Everyone had a say, especially during taste testing. Fortunately, our children are not burdened by the need to give diplomatic feedback.
The ingredient homework
Curiosity came first.
We researched ingredients together. This was our family project from the start.
The recipe. The look. The plan.
More than a kitchen project.
We developed the recipe and dreamed up the design together. Then we planned how to bring Zeus Joos into the world.
The very honest feedback
Diplomacy? Optional.
Everyone in our family got a say during taste testing. Especially the three people who had asked for a new drink in the first place.
And that is how Zeus Joos was born.
From our family.
To yours.
The result is Zeus Joos: big flavor, zero sugar, and a little extra goodness from protein, prebiotics and vitamins. Made by our family, for families like yours, because kids deserve a drink they're excited about, and parents deserve one less thing to negotiate.
No sugar. All thunder. And yes, something besides water and milk.
Free shipping to eligible U.S. addresses. Limit 2 bottles per shipping address.